Achieved 24× revenue growth by leading comprehensive rebrand. Secured major clients including Harrods, Steinway and Tottenham Hotspur through exceptional creative direction. Delivered 470% social media growth by implementing data-driven content strategies. Trusted to capture photographs and films of over £2.3 billion of commercial and residential projects.
My creative Toolkit:
photoshop, illustrator, indesign, after effects, Davinci Resolve, ai CODING/DESIGN tools, Office 365, Blender
Generated a successful pitch document that was presented by Matthew Hill Bespoke to the Harrods team.
The pitch document required a high-fidelity 3d model, which I created from scratch based on a sketch provided by Matthew Hill Bespoke team. A 3d mockup of the space was also required to demonstrate how the cabinetry would be installed within the showroom inside Harrods.
After successfulling winning the bid I created high-fidelity procedural textures of each cabinet finish from scratch in Blender. The textured and animated models were used to demonstrate key features of the design, presented in a coffee table book that would be used as a sales tool within the Harrods showroom.
After the cabinet was installed inside the showroom I was tasked with capturing photographs and videos of the cabinet that could then be used in a case study, shared across social media, and used on the MHB website.
full-stack development • logo design • UI/UX Design • Mobile App Development
BUDGET BASE
Developed a privacy-first budget tracking mobile app from concept to Google Play Store publication.
Created progressive web app using javascript with css and html and built a python script that wraps the web app into a fully signed .abb file for the Google Play store.
Designed intuitive financial management interface with real-time income tracking, real-time tracking of debts and bills, import and export functionality, weighted bill splitting based on income for up to 7 users, and a robust editing system for updaing and changing payment amounts and scheduling.
Runs completely offline by design to keep user data private, but still sharable across households.
visual Identity
Functional minimalism was embodied throughout all aspects of the design, creating an interface that is professional, yet approachable. Space Grotesk was selected for its futuristic look, professional appearance, and compatability across platforms.
The logo design embodies the principles of creating a minimalist budget, featuring the calendar which is a key aspect of the app.
Black and white are primary brand colours, with red accents to signify important actions, and a minimalist colour coding pattern to distinguish user-specific content.
bid design • 3d visualisations • photography/videography • copywriting
tottenham hotspur x future automation
Tottenham Hotspur were seeking an effective solution to block low sun rays in their Atrium. I worked directly with the Commercial Director at Future Automation's new shading division to create an overview brochure showcasing our manufacturing capabilities, along with an official pitch document and powerpoint (NDA) that were presented to Tottenham Hotspur.
I collaborated with Future Automation's new shading division who provided a foundational structure of the atrium. I added shades, fabric, and environments during development. This helped executive members of Tottenham Hotspur to understand how different materials would affect light blocking within the stadium. The models used real sun positions to accurately reflect the real world conditions within the stadium.
During production I was also tasked with capturing test footage of sample shades and test equipment (NDA). After the installation was completed I was tasked with filming and photographing the shades within the stadium for use across Future Automation's marketing materials and website.
I was brought onto the Future Sound & Vision team in 2018 to revitalise the look and feel of their subsidiary Future Automation. The initial project was a simple logo redesign, but I pitched and directors agreed to a more robust rebranding exercise that included brand guidelines, social strategies, and technical documentation.
Since the initial rebrand, I have been tasked with additional branding exercises for other FSV subsidiaries as the company has expanded into new sectors. These range from developing new logos, marketing collateral, websites, and animating client logos for collaborations with external brands.
The vital branding exercises have allowed the Future Sound & Vision house of brands to persue larger projects, resulting in a 24x revenue growth over 7 years and 470% growth across social channels.
3d design • video editing • motion graphics • social media marketing
STEINWAY x future automation
When the world-famous makers of pianos Steinway diversified into high-fidelity speakers, I was tasked with delivering a variety of marketing materials for their launch campaign.
The brief required portrait and landscape rendered sequences for Steinway's tradeshow displays, rendered videos showing different ways the speakers could be concealed on the deck of a superyacht, and high-quality lifestyle renders for presentations and print media. I textured and animated all of the models, along with adapting the designs to fit the new speaker. Environments were also created from scratch.
Challenges of the projects was the last-minute switch from landscape to portrait for the tradeshow video animation requiring a re-render of the sequence to suit the new aspect ratio.
PHOTOGRAPHY • VIDEOGRAPHY • marketing • FRONT END WEB DEVELOPMENT
Working with an external agency's new logo and slogan, I developed comprehensive brand campaigns that emphasised the brand's individual character through front-end website development using Umbraco for content management and blog functionality, retail signage, and targeted marketing materials.
Key deliverables included provenance infographics tracing gemstone origins, educational Diamond Charts for first-time buyers, and dual-sided retail tags featuring customer stories alongside technical specifications for staff use.
The integrated campaign strategy encompassed quarterly print advertisements for local and national publications, Google Ads with custom tracking links for performance monitoring, and a targeted 'Let us tell your story' campaign on Cambridgeshire buses, all designed to demystify the jewellery buying process and build confidence amongst inexperienced clients.
This approach delivered exceptional outcomes, attracting a royal commission on behalf of the Queen that established the brand as a trusted luxury retailer. Campaign effectiveness was measured using a data capture system, which confirmed the target customer now aligned with the national marriage average, enabling the business to achieve its first-ever £1 million revenue milestone through increased engagement ring commissions.
PHOTOGRAPHY • GRAPHIC DESIGN • PRESENTATIONS • social media marketing
IZABELLE HAMMON CAMPAIGNS
I reinvigorated the Izabelle Hammon brand through revitalised imagery, compelling graphic design, and new product catalogues that gave their national B2B network the tools to effectively promote quarterly campaigns and product releases.
For the photography-themed 'Capture the Moment' AW17 campaign, I created eye-catching promotional posters that shipped alongside the collection and captured high-resolution packshot imagery for social media launches.
I also developed efficient imaging workflows and compositing templates that reduced the team's workload whilst allowing quick integration of new colourways into websites and catalogues.
Other key projects included designing a clean, minimal pitch deck for the Ellisons proposal that clearly outlined product category USPs through illustrated icons and concise copy, suitable for both presentations and email delivery.
I prepared initial concepts for the luxury 'Belle of the Ball' SS18 campaign, targeting 16-18 year olds attending prom with a mature, elegant aesthetic that matched their needs. Throughout the project, I created dedicated Instagram content that drove campaign awareness with a distinctive style matching the company's visual identity, establishing a cohesive brand presence across all touchpoints from B2B materials to consumer-facing social media.
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