Creative Strategy & Leadership.

Brand Positioning  ·  3D Design & Animation  ·  Videography/Photography
Strategic Marketing  ·  Creative Direction

Luxury
Media
Cabinet

Harrods × Matthew Hill Bespoke

Created a bid document containing photorealistic renders modelled in Blender with procedural textures, cabinet-finish materials, and full Harrods showroom placement that won the project bid. A coffee table book produced afterwards became a permanent sales tool inside the store.

3D Visualisation  ·  Bid Design  ·  Photography  ·  Print

Harrods showroom render
Blender render of cabinet in showroom
Coffee table book layflat mockup
Cabinet front-on
Left side profile
Cabinet facing right
Close-up detail
Installation shot
Render angle match

3D visualisation, InDesign bid document design, Powerpoint presentation design, Microsite design. Harrods, London

House of
Brands

Future Sound & Vision

Brought in to revitalise Future Automation's look and feel, the initial logo redesign became a full rebranding exercise spanning brand guidelines, social strategy, and technical documentation. Since then I have led additional branding for FSV subsidiaries as the company expanded into new sectors. The work has contributed to 24x revenue growth over seven years and 470% growth across social channels.

Graphic Design  ·  Motion Graphics  ·  Design Systems  ·  Web  ·  Brochures

Logo designs for Future Sound and Vision brands
Future Sound and Vision brand guidelines layflat
Social media posts showcase
Shading Pro logo concept designs
Shading Pro building sign
Shading Pro business card
Matthew Hill Bespoke brochure layflats

Branding, motion graphics and design systems. Future Sound & Vision

Budget
Base

Budget Base

A privacy-first, offline-only budgeting app conceived, designed, and shipped to Google Play. Income-weighted bill splitting for up to five users, real-time debt tracking, full data export.

Product Design  ·  UI/UX  ·  Development  ·  Brand Identity

Budget Base banner
Budget Base light mode logo
Budget Base dark mode logo
Budget Base main screen
Export screen
Dark mode debt overview

Live demo

Brand identity, UI/UX and full-stack development.

Stadium
Shading

Tottenham Hotspur × Future Automation

Built accurate sun-position 3D models to help executive decision-makers visualise shading performance in the Spurs Atrium. After installation was approved I returned to photograph and film the result and produce a case study for marketing and socials.

3D Visualisation  ·  Bid Design  ·  Photography  ·  Videography

Tottenham Hotspur Stadium exterior
Sun position renders showing shading performance
Isometric bid document
Detail photographs of installed shades
Full exterior of Tottenham Hotspur Stadium

Blender rendering, InDesign bid documentation, Powerpoint presentation design, Photography and videography. Tottenham Hotspur Stadium

Speaker
Launch

Steinway × Future Automation

Tradeshow video content, superyacht lifestyle renders, and print stills. All modelled, textured, and animated from scratch. Work appeared on tradeshow stands and across digital campaigns.

3D Animation  ·  Motion Graphics  ·  Lifestyle Renders

Steinway launch campaign
Yacht, speaker and deck lifestyle renders
Speaker mockup renders on yacht deck

3D renders, external stakeholder relationships, social strategy. Steinway Lyngdorf

Brand
Campaigns
& Web

Harriet Kelsall Bespoke Jewellery

Umbraco CMS build, retail POS, and end-to-end campaign design. Delivered a royal commission for the Queen, a £1M revenue milestone, and a campaign displayed on local transport in Cambirdgeshire.

Web Development  ·  Photography  ·  Campaign Design  ·  Point of sale display

Harriet Kelsall banner
Commission worn by the Queen
Campaign formatted for magazine, web and Google Ad
Year of magazine advert spreads
Diamond guides, gemstone maps and POS tags
Isometric website layouts
Marquise diamond ring
Ring on orchid
Ring on lavender
Ring portrait
Diamond ring macro
Eternity ring
Art deco ring
Brochure layflat
Product ring photography grid

Brand campaigns, web development and photography. Harriet Kelsall Bespoke Jewellery

Brand
Campaigns

Izabelle Hammon

Revitalised imagery, catalogue design, and a pitch decks. Deliverables spanned the AW17 photography campaign, SS18 prom campaign, packshot workflows, and ongoing social content.

Photography  ·  Graphic Design  ·  Social  ·  Presentations

Izabelle Hammon campaign banner
Editorial lifestyle triptych
Campaign layflats on pink background
Nail polish packshots
Nail polish with paint streak
Hairspray with magenta powder
Pitch deck proposal

Campaigns, catalogue design and social content. Izabelle Hammon

My formula for design

Audience,
Intent,
Message.

Understanding an audience and the goal of the client lets you emotionally connect through your messaging. If my work helps to educate, inform, or inspire, I've achieved my goal.

The result

Work that positions brands, wins projects, and drives growth.

Experience
12+
Years of
design experience
Senior Marketing Designer & Creative Lead Future Sound & Vision Ltd
Nov 2017 – Present
Graphic Designer Izabelle Hammon
Jul 2017 – Nov 2017
Photographer & Marketing Coordinator Harriet Kelsall Bespoke Jewellery
Mar 2014 – Jul 2017
Brand Ambassador Ted Baker
Jun 2012 – Mar 2014
Tools & Technologies
Photoshop  ·  Illustrator  ·  InDesign  ·  After Effects
DaVinci Resolve  ·  Blender  ·  HTML / CSS / JS  ·  Python

Reach
Out

Emailhello@willholdsworth.com
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